Privacy & Cookies Policy

Lifeboat Experiences and our Data Protection Officer

Who we are: Lifeboat Experiences
Address: Unit 2F, Noss Marina, Bridge Road, Kingswear, TQ6 0EA
Telephone: 0333 9966 895
Email: info@lifeboatexperiences.com
Web: www.lifeboatexperiences.com

We are a data controller of your personal data. We have a dedicated Data Protection Officer (DPO). You can contact the DPO to make a request regarding your data using the details above, marking it for the attention of the DPO, or by visiting the Contact Us section of our website.

The type of personal information we collect

We respect your information and only use it for proper and/or lawful purposes. Personal information that we will process in connection with all of our products and services, if relevant, includes:

• Personal and contact details, such as title, full name, email address and telephone number.
• Records of your contact with us such as phone calls and emails. If you get in touch with us online using our online services, details such as your mobile phone location data, IP address and MAC address.
• Products and services you hold with us, as well as have been interested in and have held, and the associated payment methods used.
• Marketing to you and analysing data, including history of those communications, whether you open them or click on links, and information about products or services we think you may be interested in, and analysing data to help target offers to you that we think are of interest or relevance to you.

How we get the personal information and why we have it

Sources

We collect personal information from the following general sources:

• From you directly.
• Information generated about you when you use our products and services directly or indirectly.

How we use it

We use the information that you have given us in order to:

• Manage any aspect of the product or service we provide to you directly or indirectly.
• Follow guidance and best practice under the change to rules of governmental and regulatory bodies.
• Manage and audit our business operations including accounting.
• Monitor and to keep records of our communications with you and our staff.
• For market research and analysis and developing statistics.
• For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and services. We may send marketing to you by email and post.
• To provide personalised content and services to you, such as tailoring our products and services.
• To comply with legal and regulatory obligations, requirements and guidance.

Sharing with agencies and authorities

We may share this information with agencies and authorities if required by law. We may reveal your personal data to any law enforcement agency, court, regulator, government authority, or in connection with any legal action if we are required to do so to meet a legal or regulatory obligation, where the request is proportionate, or otherwise to protect our rights or the rights of anyone else (for example, in response to valid and properly served legal process such as a subpoena or warrant). If we have your contact details, we will take reasonable steps to attempt to notify you prior to disclosing your data unless (i) prohibited by applicable law from doing so, or (ii) there are clear indications of unlawful conduct in connection with your use of our services.

Lawful bases under GDPR

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

• (a) Your consent. You are able to remove your consent at any time. You can do this by contacting Lifeboat Experiences’ DPO (detailed above).
• (b) We have a contractual obligation.
• (d) We have a vital interest.
• (e) We need it to perform a public task.
• (f) We have a legitimate interest.

How we store your personal information

Your information is securely stored. We keep personal details for as long as we need to. How long we need to keep your data depends on what we are using it for, as set out in this privacy policy. If we no longer need your data, we will delete it or make it anonymous by removing all details that identify you. However, when you unsubscribe from marketing communications, we will keep your email address to ensure that we do not send you any marketing in future.

Links to other websites

Our website contains links that lead to other websites. If you click on these links, Lifeboat Experiences will not be held responsible for your data and privacy protection. Visiting those websites is not governed by this privacy policy. Make sure to read the privacy policy of any website you visit from our website.

Cookies

What are cookies?

Cookies are small text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, the website’s domain name, and some digits and numbers.

What types of cookies do we use?

Necessary cookies
Necessary cookies allow us to offer you the best possible experience when accessing and navigating through our website and using its features. For example, these cookies let us recognise that you have created an account and have logged into that account.

Functionality cookies
Functionality cookies let us operate the site in accordance with the choices you make. For example, we will recognise your username and remember how you customised the site during future visits.

Analytical cookies
These cookies enable us and third-party services to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.

How to delete cookies

Blocking all cookies will have a negative impact upon the usability of many websites, meaning you may not be able to use all features. If you want to restrict or block the cookies that are set by our website, you can do so through your browser settings. Alternatively, you can visit www.internetcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers and devices.

Analytics, tracking technologies and social media pixels

We use a number of third-party analytics and advertising tracking technologies on our website and social media channels. These tools help us understand how visitors interact with our website, measure the effectiveness of our marketing campaigns, and ensure that the content and advertisements you see are as relevant as possible. The tools we currently use are set out below.

Google Analytics

We use Google Analytics, provided by Google LLC, to collect information about how visitors use our website. Google Analytics uses cookies and similar tracking technologies to collect data such as pages visited, time spent on site, and referring sources. This data is aggregated and anonymised where possible. Google may transfer data to servers located outside the UK and EEA.

What it does: Tracks website visitor behaviour, session duration, traffic sources, and page performance to help us improve the user experience of www.lifeboatexperiences.com.

Opt-out / manage preferences: Google Analytics Opt-out Browser Add-on

Meta Pixel (Facebook & Instagram)

We use the Meta Pixel, provided by Meta Platforms Inc., on our website. The Meta Pixel is a piece of code that allows us to measure the effectiveness of our advertising on Facebook and Instagram, to build audiences for our advertisements, and to understand the actions people take on our website after seeing our ads. The Meta Pixel may collect your IP address, browser information, and information about the pages you visit on our site and share this with Meta. Meta may use this data in accordance with its own data policy.

What it does: Enables us to track conversions from Facebook and Instagram ads, optimise ad delivery, build custom and lookalike audiences, and retarget visitors who have previously browsed www.lifeboatexperiences.com.

Opt-out / manage preferences: Manage your Facebook and Instagram ad preferences

TikTok Pixel

We use the TikTok Pixel, provided by TikTok Technology Limited, on our website. The TikTok Pixel is a piece of code that allows us to measure the performance of our TikTok advertising campaigns and understand how users interact with our website after viewing our content on TikTok. The TikTok Pixel may collect your IP address, browser information, device identifiers, and information about your activity on our site and share this with TikTok. TikTok may process this data in accordance with its own privacy policy, including transfers outside the UK and EEA.

What it does: Tracks conversions and user behaviour following interaction with our TikTok content and advertisements, enabling us to measure campaign effectiveness, build custom audiences, and improve the relevance of our advertising on the TikTok platform.

Opt-out / manage preferences: TikTok Privacy Policy and ad settings

You may withdraw your consent to the use of any of these tracking technologies at any time by adjusting your cookie preferences via your browser settings, or by using the opt-out links provided above. Please note that withdrawing consent may affect the functionality of certain features of our website. For more information about how these third parties use your data, please refer to their respective privacy policies.

Your data protection rights

Under data protection law, you have the following rights:

• Your right of access — You have the right to ask us for copies of your personal information.
• Your right to rectification — You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure — You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing — You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing — You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability — You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. However, we may charge a reasonable fee for the administrative costs of complying with a request if it is manifestly unfounded or excessive, or if further copies of the data are requested. If you make a request with regards to your data, we have one month to respond to you. We will inform you of any fees that may be due at that point.

If you wish to make a request, please contact us at:
DPO, Lifeboat Experiences
Unit 2F, Noss Marina, Bridge Road, Kingswear, TQ6 0EA
Email: info@lifeboatexperiences.com
Telephone: 0333 9966 895

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at:

DPO, Lifeboat Experiences
Unit 2F, Noss Marina, Bridge Road, Kingswear, TQ6 0EA
Email: info@lifeboatexperiences.com
Telephone: 0333 9966 895

You can also complain to the ICO if you are unhappy with how we have used your data:

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: www.ico.org.uk